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Information and Communication Technology (ICT) revolution has democratized the marketing space, and given more power to the home-based entrepreneurs. Thus, to thrive in today’s competitive environment, marketers need to have an appreciation of Digital Marketing and also, understand how to deploy digital marketing tools to improve customer experience, create and earn online.
Digital Marketing Strategist, in the very least, are digitally literate and also empathetic, appreciating the extent of how people have changed and continue to do so. Only then can they design strategies, messages, content, and such that break the old chains and confines of traditional marketing and abolish the dated checklist and metric system many so-called digital, social, and mobile marketers rely upon today.
Digital Strategist explorer of the digital marketing space and champion of higher profits, the Digital Strategist is in charge of taking on the relatively new world of digital media. Covering everything from internet and social networking sites, like Facebook, to cell phones and digital tablets, a Digital Strategist’s role within the company is to create, execute, and evaluate marketing strategies that reach new customers and increase sales through the use of digital technology.
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Digital marketers understand the dynamics of online sites, communities, and apps individually, not in the aggregate; and more so, they understand the human on the other side of the screen based on preferences, behaviors, values, intents, lifestyles, aspirations, and so on. As such, digital is a means to reach a different breed of customers, one who’s connected, informed, empowered, demanding, elusive, a bit narcissistic, and definitely in control of their online experiences.
A Digital Strategist’s workday varies depending on what stage they’re at within a new project. First comes the planning stage. Here, you examine the possible digital platforms for marketing your company’s services, like a phone app or a Twitter account. Next, you determine the profit you expect to make and the cost of creating this app.
The app itself won’t earn you money, but if it drives new customers to your website, you could see a boost in sales. Finally, you put your team to work creating this new content. Once it’s been on the market for a while, you run reports to see if it’s boosting sales, or if it’s time to head back to the drawing board.
SNEAK PEAK OF WHAT THIS PROGRAM WILL COVER INCLUDES THE FOLLOWING:
▪ Introduction to Digital Marketing
▪Components of Digital Marketing Practice
▪Building an excellent Personal Social Media Brand
▪ Content Marketing (Design & Management)
▪ Email Marketing
▪Social Media Marketing for Business
▪SEO & SEM
▪ Online Advertising
▪Brands & Branding Management
▪ Business Presentation
▪Building an excellent advertising brand
▪Product Development and Competition
▪Career Opportunities in Digital Marketing
As a Digital Strategist, you need to think outside the box and try marketing strategies no one’s ever tackled before. After years of mail-order ads and print catalogs, businesses already have a good grasp on what works best for print advertisements. When it comes to technology though, it’s up to you to pave the way to bigger profits. Learn more about The Potentials of Digital Marketing and How To Position Yourself in Global Digital Community
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